Do you have Strategic or Technology Business Partners? Many companies leverage partnerships to stimulate growth and prosperity. An example is one company that is manufacturing a product may choose to partner with another that is providing a service. One or both companies then sell a solution.

Frequently, a larger company with an established corporate identity, marketing and sales organization will re-sell or even private label products from smaller entrepreneurial companies.

The Executive Connection has experience establishing solution sales relationships that match products and services with target companies.

Outsourced Business Partner Sales provides the following advantages:

• Growing business partner sales is an intensive process that requires both time and resources
• Matching technology with third party customer requirements can result in a long sales cycle. Direct sales departments frequently loose interest in pursuing technology partner sales.
• Managing and forecasting business partners demands different resources and experience.
• Strategic partners can result in rapid growth for both client and prospect that present unique challenges.