Londonderry, NH. September 10th, 2009.
Today, The Executive Connection joined the New Hampshire High Technology Council as a part of the company’s initiative to provide support for New Hampshire businesses. This initiative is founded on proprietary technology that the company has developed to overcome a growing trend among executives.
Traditionally executives were engaged in ‘exception management’ and spent 16% (approx) of their time thinking about innovations. However, budget cuts and downsizing have reduced this time dramatically. Executives today are spending considerably more time managing day-to-day activity.
This presents a dilemma for high tech companies with new innovative products and services. On one hand they are able to offer significant savings in the way their customers do business; but on the other hand, their prospects rarely have planned or budgeted for innovative changes
Gaining the time and attention of company executives is where the Executive Connection shines. Using the psychology of ‘small world’ theory and ‘the six degrees of separation; the company is able to establish senior executive connections which lead to conference calls and meetings for their clients.
“By leveraging business and social media, we are able to overcome the typical barriers to executive communication that handicap the adoption of new business innovation,” said Warren Denby, Executive Vice President and Chief Marketing Officer, “introducing new innovative products and services that require executive decisions has become an exact science”.
In addition, the Executive Connection provides a low risk, alternative to hiring more sales staff. Adding to payroll and overhead too early in an economic recovery can be disastrous. Outsourcing new sales and business development is an efficient and effective strategy for many NH high tech companies.
More information about the company can be found at www.ExecutiveC.com.
About The Executive Connection:
The Executive Connection is a company that is focused on establishing B2B communications at an executive level. Using proprietary technology developed over more than two decades the company provides services to assist clients in starting a dialog with target company executives. This may involve business development, strategic sales; channel sales, business partners, distributors or mergers and acquisitions.
Leveraging business and social networks while utilizing ‘Small World Theory’ and ‘The Six Degrees of Separation’, the company efficiently and effectively delivers growth and profit to it’s client companies.